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How CDP dropped Keanu bomb

We didn’t see that one coming and it was great. The presentation was on Monday and I’m still hyped by it. First there was the cinematic trailer, which was good. It showed us some inside of the story as well as portion of amazing graphics. The trailer seemingly ended with protagonist dying, and at that point I was like “OK, that’s cool. Since its CDP i was expecting something more, but it still was really cool”.

Then there was a reboot screen and with rising music I immediately knew that something was about to happen. What I did not expect is to see legendary Keanu.

Since that time already a lot of reaction videos, comments, memes and reviews dropped on the internet. And it looks like CDP has created another cultural bombshell. Just two days after the conference I saw merchandise from ALOHA FROM DEER. A t-shirt that I was seriously tempted to buy. Some cool examples of memes I attach below, more you’ll find on BoredPanda.

CDP could not have picked a better star for this. The man, the legend, Neo, John Wick, the only one who would fit perfectly to Cyberpunk was Keanu Reeves. The actor is handsome, humble and generally loved by all.

That is why everyone went nuts, and it became instant marketing win for CDP. Not only they gave the gamers something they wanted (even if they didn’t knew it yet), but their stocks at the Exchange immediately went up. Next day after the presentation Cyberpunk 2077, which is almost a year from release the game went top bestseller on Steam.

This last bit is actually an amazing accomplishment, considering how big gaming companies have been losing trust in their pre ordered games. For reasons like overpricing, shitty content and just being greedy.

I enclose my favorite review below, it covers all this reasons and more. But if you do not want to know which character The Men With The Pen will play in Cyberpunk do not open it 🙂

Anyways it was great, I love Keanu, and I love CDP Red.

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